Fractional Marketing Director
Ongoing support for businesses that need external marketing leadership. Planning, coordination and delivery of agreed activities, with a defined monthly commitment and regular reviews of results.
Marketing leadership and practical support for SMEs
Marketing needs direction. And someone to see it through.
I support SMEs without an in-house marketing professional, or those that need additional support. I set priorities and deliver agreed activities: from communication and social media to websites and events, even when you are starting from scratch.
30+years of experience
6 figuresmarketing budgets managed
7 countriesinternational collaboration
40+sales professionals aligned
My approach
Does marketing always end up at the bottom of the list?
The website needs updating, social media has gone quiet and the next trade fair is approaching. It all falls to people who already have other responsibilities. Or activities are underway, but no one connects them to the business goals.
We start with your goals, customers, resources and priorities. As a Fractional Marketing Director, I provide external marketing leadership: planning, coordinating and delivering agreed activities alongside your team and any suppliers.
How I can help
The right level of support.
Analysis and action plan
Understand where to start or what to improve. I review your market, communication and existing activities; we define priorities, an action plan and indicators to track. Delivery can be agreed as a separate engagement.
Social media and communication
Build a consistent business presence. Content planning, copy, visuals and management of agreed channels, with messages that reflect your audience and goals. Channels, frequency and activities are defined in the proposal.
B2B events
Strategy, organisation and measurement for trade fairs and professional events, with a focus on experience, lead generation and return on investment.
Strategic websites
I design and build corporate, professional and portfolio websites around positioning, content and user journeys. Your website becomes a marketing asset, not just a shop window.
View selected websites ↗
Enrica Biondini
Managerial experience.
A partner's energy.
I have led integrated strategies, six-figure budgets, teams and international projects in industrial B2B markets. I have also designed and built several websites, translating identities, goals and content into tangible digital experiences. Today I bring this experience to entrepreneurs and teams seeking clearer choices, consistent communication and continuity in execution.
Explore my experience on LinkedIn ↗My voice
My story, my way of doing marketing.
“Communication should not simply fill a space. It should leave a mark and create value.”
In this interview, in Italian, I explain why I define myself as a Fractional Marketing Director, what senior marketing direction can bring to a business and why experience and human sensitivity still make the difference in the age of AI.
Interview produced by Storyline. View the original LinkedIn post ↗
Make it matter
Where does your business need to start?
In our first conversation, tell me about your business, what you want to develop and what needs attention. We identify priorities and, if I can help, I prepare a proposal with clear activities, timing and fees.